Everyone is going online to shop for their products or take services with a single click. While, the internet provides you the opportunity to reach out to your customers through building a website by registering a pknic domain, and availing hosting. But do you know that around 53% of the shoppers have stopped buying from online stores? Why? Due to the bad customer experience, most people now prefer to buy either from a recognized brand or to shop offline.
The problem comes due to the lack of understanding of customer experience. While it’s easy than ever before to start your E-business. But it isn’t enough for you to get profits. Apart from competing, you also need to provide an incredible customer experience. But how?
To help you out in improving customer satisfaction online, this blog shares the best smart hacks. So, let’s get started.
Hacks to Improve Customer Satisfaction Online
The main objective of any store or business is to ensure that customers keep coming back and they ultimately get more profits. However, this can’t be possible without improving customer satisfaction. Customer satisfaction not only helps in retaining a customer but also gives you the following benefits.
- Increase credibility
- Get free branding
- More customers
- Increase profits
- Rapid growth
But how to improve customer satisfaction online? Let’s find out below.
Give a Personal Touch
As an e-store, you never need to address the complete target audience by using generic sentences. Instead, let the customer feel that you are talking to them. Make a brand tone that doesn’t speak but whispers directly to your audience. In this way, you can easily gain trust, and get more customers as compared to generic tactics. The key things that you can do to give a personal touch include
- Offer personal discounts that make your customer feel special
- Communicate to customers in their native language
- Send personalized emails that give an emotional touch such as birthday wishes, anniversary surprise discounts, etc.
Upselling & Cross-Selling
To provide a superior online experience it is vital for you to offer customers relevant products that match their current needs. For instance, if a customer selects a comb from your e-store then show them some gels, or hair creams that can be relevant to the product they are already buying from you. This is one of the best tactics used in modern times by big brands and companies.
Improve Product Quality
This is almost a general principle that the higher the quality the more customers increase you get. However, at the initial stage when a customer isn’t aware of the product quality, what makes him buy is the branding. The more you focus on the packaging of your product, the more it will sell. You need to come up with an interactive theme, and packaging style that can attract customers. This is one of the key ways to improve product quality.
Automate Your Site
How to automate a site? Well, automation doesn’t mean that you need to create any further improvements that can take a hefty amount of investment. Instead, a simple AI chatbot can be effective to automate your site. In this way whenever a customer visits your site, an AI chatbot can pop up, and take feedback, answer queries, or guide customers related to your product. In this way, it becomes easier for a customer to buy the product.
Enable Mobile Shopping
These days almost everyone browses sites on their mobiles. Thus it becomes necessary for you to build a mobile responsive website. This is one of the best ways that can help you to improve customer satisfaction online. Once you created a website, make sure that it is responsive on every type of screen. Moreover, you can also create a web application that can work smoothly like an application without letting customers install it. In this way, you can easily grow your customers, and keep them coming back.