Savvy TikTok creators know that using the proper editing techniques is critical to stopping scrollers in their tracks and compelling them to watch your videos all the way through your view counts shoot up, the TikTok algorithm notices and starts showing your videos to more and more people. Jump right into the action, ask an intriguing question, or tease the most exciting part of your video right at the beginning. You can add an animated title screen to make your intro pop.
Use on-screen text to reinforce your message
Captions and on-screen text are potent tools for emphasizing key points and adding context to your videos. Many TikTok users watch with the sound off, so including text helps you get your message across. Use the text feature to create punchy captions that drive home your main ideas. Add cheeky comments and aside to inject some humour: display steps or ingredients to make tutorial content more accessible to follow. Ensure your text is easy to read and doesn’t cover up the action dig this.
Create seamless loops
Looping videos are viral on TikTok. They provide endless, satisfying, hypnotic content viewers can’t ignore when done well. To create an effective loop, your first and last frames must line up perfectly so there’s no jarring cut when the video restarts. Try filming a short video and then reversing the footage to end up where you started. Or find that perfect loop point, then trim your beginning and end frames to create a seamless transition.
Leverage the power of overlays
Overlaying graphics, images, and videos within your TikToks opens up many creative possibilities.
- React to other TikToks and videos
- Create picture-in-picture effects
- Add your logo or branding
- Display before-and-after comparisons
- Include secondary camera angles
The key is to keep your overlays clear of the main action of your video. Keep them concise and use them purposefully to provide extra visual interest and context.
Maintain visual consistency
While diverse effects and editing techniques are excellent, you also want to maintain a consistent look and feel across your videos. Having a signature editing style makes your content instantly recognizable.
Use similar filters, colour grades, fonts, and caption styles across your posts. Stick to a cohesive theme for effects and transitions. Consistency is critical if you’re creating episodic content or a series of videos on a single topic.
Get creative with editing apps
While the built-in editing tools in the TikTok app are robust, sometimes you need additional functionality. There are a variety of powerful editing apps out there that will let you take your TikTok videos to new heights.
- InShot for all-in-one editing, filters and effects
- CapCut for collaborative editing with friends
- PicPlayPost for making video collages
- VLLO for professional-grade colour correction
Explore these apps and find the ones that suit your editing style and needs. With the right tools in your arsenal, you unleash your creativity.
While effective editing techniques boost your view counts over time, buying TikTok views is a great way to jumpstart your growth and quickly gets more eyes on your content. When you buy views, you’re giving your videos an instant popularity boost. It also increases your chances of landing on TikTok’s “For You” page, which drives a ton of new traffic to your profile.
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